AB Yogurt
[ DESCRIPTION )
Motion-rich pop-up ads for AB Yogurt, tailored for Lunar New Year and Tomb-Sweeping Festival campaigns.
[ CHALLENGE & DESIGN RATIONALE )
I produced two seasonal pop-up ads for AB Yogurt, crafted to align with key cultural festivals and boost brand relevance through animated storytelling.
For Lunar New Year, I reimagined the probiotic mascot using 3D tools and created a flowing milk animation to express smooth texture and festive energy. For the Tomb-Sweeping Festival, I designed a moodier scene where milk waves symbolically washed away heavy foods, reinforcing digestive benefits. Both ads combined cultural cues with visual clarity and motion design, earning client praise and cross-platform usage.
