Mobile web pop-up ad for Carrefour Italy Week Campaign, promoting Italian specialty products.

The Carrefour Italy-Week Promo Campaign aimed to promote Italian products through a mobile pop-up ad. With only the MD catalog provided, I extracted around 20 visual assets in Photoshop, refined lighting consistency, and rebuilt the composition. In After Effects, I created sunlight and lake-reflection motion, along with a smooth Italian-flag transition. Final animations were integrated and loop-optimized in Adobe Animate for a nine-page carousel display.

The main challenge was transforming static printed materials into a cohesive motion design while maintaining a clean brand feel. With limited assets, each frame needed careful light balancing and visual compositing to evoke the atmosphere of an Italian summer market within a compact mobile layout.