Animated web ad banner for Jeep Spirit, promoting the 2025 Fall/Winter apparel collection through a handcrafted collage style.

The project aimed to capture Jeep Spirit’s rugged yet stylish identity by transforming limited collage materials and brand print motifs into a tactile, frame-by-frame animation. I designed all visual compositions and illustration assets in Photoshop and Illustrator, then used After Effects to create handcrafted motion with page-flip transitions. The animation was finalized in Animate, integrating ActionScript for playback timing and seamless web compatibility.

The main challenge was to recreate the brand’s signature collage animation using only a small set of provided textures. Achieving a handcrafted feel while maintaining technical precision for web banners required detailed frame-by-frame motion planning and multi-software coordination.