Animated pop-up web ad for Starbucks’ Mid-Autumn Festival campaign, focused on promoting Starbucks® gift sets with warm gradient motion.

To promote Starbucks’ Mid-Autumn Festival gift sets, I designed a pop-up mobile web ad featuring soft orange-yellow gradient motion. With only two product images provided, I restructured the visuals in Adobe Photoshop, created gradient animations and lighting effects in After Effects, and finalized the motion and timing in Adobe Animate with ActionScript. Instead of using common sweep light effects, I emphasized side lighting and shadow movement to convey an elegant festive atmosphere aligned with Starbucks’ premium tone.

The key challenge was limited source materials, requiring creative layering and gradient rendering to achieve motion depth and visual richness. Another challenge involved balancing festive vibrancy with brand elegance, ensuring the animation remained refined yet attention-grabbing on mobile screens.