Kanebo Taiwan Media
[ DESCRIPTION )
Three micro-animated banner ads for Kanebo Taiwan, showcasing the Media Cream Foundation’s luxurious moisture and soft radiance.
[ CHALLENGE & DESIGN RATIONALE )
This campaign focused on expressing Kanebo’s refined brand tone through minimalist composition and elegant lighting. Using Adobe Photoshop, I refined the model and product imagery, unified lighting, and created clean layouts with soft gradients and balanced typography. Subtle motion effects were added to emphasize key messages while maintaining a smooth, premium visual rhythm across three banner variations.
The client provided no defined visual direction, only requesting a simple yet high-end style. I developed the visual identity from scratch—balancing minimalism with warmth, ensuring the product and model integrated naturally, and designing animations that enhanced texture without distracting from the brand’s calm elegance.