Internal web tool for Ad2, designed to measure visual ratio across ad formats and streamline internal creative workflow.

This project was an internal web tool for Ad2, designed to replace a spreadsheet-based system used to track visual ratios in ads. I restructured the interface into a more intuitive, visually organized layout, tailored to meet daily creative team needs.

Working closely with developers and stakeholders, I led the UI redesign through short agile sprints. The tool remains in daily use, helping streamline ad production and demonstrating my strength in cross-functional collaboration and system-level design thinking.