Dr.Wu
[ DESCRIPTION )
Created high-end static and motion visuals for Dr.Wu’s Intensive Hydrating Essence Toner, emphasizing deep hydration and aligning with the brand’s premium, science-driven image.
[ CHALLENGE & DESIGN RATIONALE )
This project involved the design of a high-end promotional visual for Dr.Wu's Hyalucmplx Intensive Hydrating Essence Toner. The task included: A micro motion static banner for primary use in web ads A short animated transition piece to highlight product reveal A post-transition banner visual integrating water textures and light reflections The client emphasized creating a moisture-centric, elegant feel that reflected the brand’s modern, premium tone. Motion was used subtly to simulate flowing hydration, aligning with the product’s skin-replenishing effect.