Popup ad for Bausch+Lomb Renu Advanced, featuring fluid motion and product IP to reinforce cleansing benefits.

This popup ad for Bausch+Lomb’s Renu Advanced aimed to communicate the product’s deep-cleansing power with a modern, fluid visual style. I was tasked with translating static illustrations into animated sequences that matched the brand’s clean and clinical tone, while integrating client-provided video assets.

Key motions included animating a stylized bacteria IP dropping into frame, fluid transition effects, and a looped CTA that guided viewers to the video section. These motion elements were carefully crafted to enhance engagement and direct user attention.