FRS Finance
[ DESCRIPTION )
Ad creatives for FRS Fundsupermart, promoting their trading app and investment services.
[ CHALLENGE & DESIGN RATIONALE )
This project involved four digital ad creatives for FRS Fundsupermart across two themes: app promotion and brand storytelling. For the app campaign, I designed a fullscreen and bottom-banner motion ad using distinct color schemes and subtle animations to highlight app features and boost downloads. For the brand campaign, I crafted a video frame ad and a lightweight pop-up using limited-motion tools, transforming client footage into a joyful, family-oriented amusement park scene. Each piece was optimized under platform constraints, showcasing my ability to balance brand tone, system limitations, and visual clarity.