HIS-CAFE
[ DESCRIPTION )
Popup ad for HIS-CAFE, simulating coffee cans splashing into liquid to enhance product appeal.
[ CHALLENGE & DESIGN RATIONALE )
This project promoted two canned coffee products from HIS-CAFE: black coffee and mellow milk coffee. The client requested a dramatic animation of the cans falling into realistic liquid to visually convey the richness and appeal of the product.
I used After Effects to simulate fluid behavior, crafting ripple and splash effects—including milk swirls and surface reactions—through compositing and motion design. The final deliverables included popup ad transitions, product reveal sequences, and a looping video banner, all tailored to enhance visual impact and brand consistency.