House Curry
[ DESCRIPTION )
Microsite design for House Curry x Carrefour, promoting a camping-themed raffle event.
[ CHALLENGE & DESIGN RATIONALE )
To promote a joint raffle campaign between House Curry (House Foods) and Carrefour, a responsive microsite was created to encourage receipt registration. The prize—a camping experience—inspired the visual direction, leading to a minimalist Japanese-style illustration theme that conveyed relaxation and outdoor fun.
I led the visual design, creating a full set of custom web illustrations and a mobile-friendly layout (RWD). Subtle motion details were added to the microsite to enrich user interaction. I also collaborated with in-house developers to ensure a smooth design-to-code handoff and successful site deployment. In addition to the microsite, I designed a set of static banner ads to help drive traffic to the registration page. These banners followed the same cohesive visual style and were used across digital placements to maximize reach.