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House Curry
Web Development
Single-Page Campaign Website & Custom Key Visual Assets
[ CREDITS )
Web Design & Ad - Edwin Huang, Frontend Development - Allen Ho
House Curry
[ DESCRIPTION )
Microsite design for House Curry x Carrefour, promoting a camping-themed raffle event.
[ CHALLENGE & DESIGN RATIONALE )
To promote a joint raffle campaign between House Curry (House Foods) and Carrefour, a responsive microsite was created to encourage receipt registration. The prize—a camping experience—inspired the visual direction, leading to a minimalist Japanese-style illustration theme that conveyed relaxation and outdoor fun.
I led the visual design, creating a full set of custom web illustrations and a mobile-friendly layout (RWD). Subtle motion details were added to the microsite to enrich user interaction. I also collaborated with in-house developers to ensure a smooth design-to-code handoff and successful site deployment. In addition to the microsite, I designed a set of static banner ads to help drive traffic to the registration page. These banners followed the same cohesive visual style and were used across digital placements to maximize reach.
Figma
Adobe Illustrator 
HTML /CSS /JavaScript 
Adobe After Effects 
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