PX Mart E-Commerce
[ DESCRIPTION )
Resized video ads for PX Mart E-Commerce’s 618 Shopping Festival and Toilet Paper Integrated Marketing Campaign, optimized for YouTube formats.
[ CHALLENGE & DESIGN RATIONALE )
The project aimed to convert PX Mart’s original 640×1386px web banner ads into motion-ready video formats for YouTube. I redesigned layouts into both vertical (9:16) and horizontal (16:9) orientations, adjusting entrance animations and pacing to fit each format. Using Adobe After Effects and Adobe Illustrator, I refined composition, typography, and visual balance, while editing seamless looping background music to ensure smooth playback during continuous rotation.
To retain visual consistency and brand identity across vastly different aspect ratios. Original assets were designed for static banners, requiring re-composition of key visuals, motion timing, and sound design to create a cohesive video experience that matched YouTube’s user behavior and rhythm.
