TOTO Washbasin
[ DESCRIPTION )
Popup banner ad for TOTO's new washbasin series, highlighting product variety through smooth visual transitions.
[ CHALLENGE & DESIGN RATIONALE )
This popup banner campaign showcased TOTO’s colorful washbasin series by using a clean, minimal visual approach. To reflect the brand’s premium tone, I applied soft fade transitions between three product styles, emphasizing their variety without visual clutter.
The ad concluded with a fixed bottom module featuring a translucent background, looping contextual imagery, and a strong CTA. I handled the full animation design and layout adaptation, ensuring smooth delivery across ad platforms and screen sizes.