Three interactive pop-up ads for World Vision, focused on supporting 1,000 girls, waiting children, and clean water access.

This project was a series of three motion-based pop-up ads for World Vision, aimed at driving donations through emotionally urgent storytelling. Each ad focused on a specific cause—sponsoring 1,000 girls, helping waiting children, and providing clean water. I crafted guided narratives using noise textures, halftones, and typographic pacing to highlight vulnerability and need. Visual style and motion timing were carefully tuned to evoke empathy and lead viewers to action. Deliverables included full-screen interactive ads with story-driven visuals and clear donation CTAs.